BREAK THROUGH ASIA FASHION INTO THE MAINSTREAM

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“60% (Sixty Percent)” is a global fashion store that carries only brands from Asia. Aimed at young people in their teens and twenties, it offers more than 3,000 brands and over 200,000 items from more than 10 Asian countries and regions, including South Korea, Mainland China, Vietnam, Thailand, and Indonesia (as of October 2026). Centered on girls’ brands and street brands and extending to casual, designer, and lifestyle brands, it offers an extensive lineup that meets a wide range of fashion needs.
*As of October 2026

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Brand Partner

Beyond listings on the 60% e-commerce site, we provide comprehensive support for brands entering the Japanese market. From social media management tailored to each customer segment to promotions, advertising, and the operation of brands’ own Japanese e-commerce sites, our 360° multifaceted support helps brands succeed in Japan.

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ASIAN BRANDS 60

We run “ASIAN BRANDS 60,” a project that selects the key figures driving the Asian fashion scene and shares their activities and achievements with the world. Industry experts from across Asia, not only Japan, take part from a range of fields, and the project is being developed for a global audience.